A community built
around the road.
Canvas Routes is a Montreal-based automotive community organizing invite-only Cars & Coffee events, curated convoy road trips, and overnight adventures across Quebec and beyond. Every event is deliberately small and every registration personally reviewed.
A Canvas Routes partnership puts your brand in front of that audience — not as an ad, but as part of the experience. The people who show up chose their car with intention. They are attentive, engaged, and loyal to brands that align with what they value.
Who you're reaching.
Canvas Routes members chose their car specifically. They research, they compare, and they invest — in their machine and in everything around it. They do not buy impulsively and they do not forget a brand that earns their trust.
Word of mouth is how Canvas Routes grows. Members bring other members. A recommendation from someone in this community carries weight. A brand that resonates here spreads through a network that is hard to buy into any other way.
Based in Montreal with events stretching across Quebec, Ontario, Vermont and Nova Scotia. The Canvas Routes community is growing and so is the geographic reach of every partnership.
Who we work with.
Cars & Coffee venues, route breakfast stops, group lunches and farewell drinks. The places we eat and drink are as curated as the roads we drive.
Event coverage, road trip photography, videography and content creation. We document every drive — the right creative partnership amplifies both of us.
Dealers, performance shops, tuners and accessories. Our members are informed buyers — they research, they ask questions, and they spend on what they trust.
Detailing products, tire brands, engine oil and performance chemicals — Meguiar's, Chemical Guys, Michelin, Pirelli, Mobil 1 and the like. Our members know exactly what's on their car and what goes into it.
Hotels, chalets, lodges and experiences for overnight and multi-day adventures. As Canvas Routes grows beyond day trips, the right hospitality partners travel with us.
Premium apparel, spirits, accessories, watches — brands with the right fit. Canvas Routes attracts a specific kind of person. If your brand resonates with them, it belongs here.
Three ways to get involved.
Your brand at every Canvas Routes Cars & Coffee — the invite-only morning meets that define our season. Sampling, display, signage, or simply the right name in the right room. Every attendee came because they wanted to be there.
- —Brand presence at Cars & Coffee events
- —Product sampling or display
- —Social mention and event coverage
- —Access to a curated, engaged audience
Be woven into a Canvas Routes road trip — as a breakfast stop, destination, product supplied on the route, or named sponsor of the convoy itself. Every trip is photographed and documented. Your partnership lives long after the drive ends.
- —Named presence on a curated road trip
- —Featured in route photography and media
- —Breakfast, lunch, or destination stop
- —Product placement throughout the day
An exclusive discount or perk built directly into the Canvas Routes membership — available to every Routes Member and Inner Circle member from day one of their season. Ongoing, recurring exposure to people who chose to invest in this community.
- —Exclusive member discount or offer
- —Listed in the Canvas Routes member benefits
- —Promoted at every onboarding and event
- —Renewed each season with the membership
Simple to start.
Fill in the form below with your business and how you'd like to get involved. No deck required — just tell us who you are.
We review every inquiry personally. If there's a fit, we'll set up a quick conversation to talk through the right kind of partnership.
We build a custom plan around your goals and activate it at your first Canvas Routes event. From there it runs with us for the season.
Let's build
something together.
Tell us about your business and how you'd like to get involved. We review every inquiry personally and respond within a few days.